JD Auto’s “Three Alliances” consist of the “JD Auto Modification Brand Alliance”, the “JD Modification Expert Alliance” and the “JD Off-Road Vehicle Owner Alliance”. The three work together to build a full-link ecological system covering “products-content-services”. Among them, the “JD Auto Modification Brand Alliance” is the core support, uniting more than 50 domestic and foreign leading modification brands and traders such as Dongjian, Black Mamba, Shaxi and Brembo, to build a full industrial chain cooperation system covering modification parts R&D, auto parts supply chain, event services and after-market platforms. To solve consumers’ concerns about modification, the alliance launched the industry’s first “30-day free trial” and “fake goods penalty of four times” commitment for all modification categories, and provided 12 interest-free installments and free installation benefits for the whole site, which greatly reduced users’ decision-making threshold and capital pressure. At the same time, relying on nearly 3,000 JD Auto Maintenance stores nationwide and more than 40,000 third-party cooperative stores, it has built a standardized service and national joint guarantee mechanism of “led by large modification stores + supported by store network”, allowing car owners to enjoy consistent high-quality services and after-sales guarantees in any store across the country. The “JD Modification Expert Alliance” focuses on the efficient transformation of “content-purchase”. Relying on the platform’s advantages, it opens the official genuine source library and precise user community for experts, allowing the modification tutorials and accessory reviews created by experts to be directly linked to JD’s compatible products, realizing “planting grass and pulling grass immediately”. For car owners, through the professional sharing of experts, they can not only learn professional modification knowledge, but also accurately purchase compatible accessories; for experts, relying on JD’s resources and traffic support, they can achieve rapid growth and improve commercial value, injecting healthy content driving force into the industry. The “JD Off-Road Vehicle Owner Alliance” is committed to building a comprehensive platform for off-road enthusiasts integrating communication, services and experience. With the goal of “building an online off-road holy land and unlocking the global car-playing ecology”, it has access to JD’s one-stop ecological resources, covering professional modification equipment, event-level vehicle maintenance, 24-hour rescue services and hotel and travel services. As the only official registration channel for the Alxa Hero Conference, users only need to search for “National Off-Road” on the JD APP to register for free, and can enjoy a VIP benefit package worth 666 yuan including supply packages, exclusive car stickers and exclusive camps. At the same time, they can pay attention to the event through live broadcast and enjoy off-road products and services as low as 50% off. JD Auto also joined hands with Off-Road E族 and Badain Jaran to build a “modification test base”, deepen the off-road field, and jointly accelerate the popularization of off-road culture. With the implementation of the “Three Alliances”, the off-road modification market will bid farewell to “barbaric growth” and enter a new stage of standardized and ecological development. It will not only bring users a “guaranteed and more cost-effective” modification experience, but also inject a new round of growth momentum into the entire modification segment.
